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Entenmann’s and The Salvation Army together again for National Donut Day

The sweetest partnership, three years running. Entenmann’s Bakery, a Bimbo Bakeries USA company and maker of more than 100 sweet baked goods, and The Salvation Army, celebrate National Donut Day on June 7, 2013.

The first National Donut Day was celebrated by The Salvation Army in Chicago in 1938 to help raise needed funds during the Great Depression and commemorate the work of the “donut lassies” who helped make the donut what it is today by feeding the tasty confection to American soldiers during World War I. The donuts became synonymous with The Salvation Army, as well as the American soldiers who were returning home with the nickname, “doughboys.”

This significant occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide. The partnership between Entenmann’s and The Salvation Army reinforces Entenmann’s as a brand synonymous with National Donut Day.

In its continued support of The Salvation Army, from May 1st to June 15h Entenmann’s Bakery will donate $1 to the organization for every person who “likes” the Entenmann’s Facebook page (, up to $30K.

“We’re proud to continue our partnership with The Salvation Army for the third straight year,” said Maureen Sticco, Director of Entenmann’s Marketing Services. “The holiday would not exist if it was not for The Salvation Army and Entenmann’s is excited to be a donut manufacturer associated with the holiday and the organization.”

Starting on April 22nd , in celebration of this historical day, Entenmann’s will be rewarding lucky winners with ‘Free Donuts for a Year’ and additional prizes through a sweepstakes link on the Entenmann’s Facebook page. All entries must be received by 11:59: p.m. ET on June 30, 2013. Winners will be randomly selected from all submissions. Official Rules can be found at
“We want to thank Entenmann’s for partnering again with us this year to celebrate National Donut Day and help us serve those in need,” said Major Ron Busroe, National Community Relations and Development Secretary for The Salvation Army. “Every year on National Donut Day, The Salvation Army asks the public to remember those less fortunate who struggle to make ends meet. So, for everyone who enjoys a tasty donut today, please take a minute to consider ways to give back in your community.”

Entenmann’s and The Salvation Army will also partner with special events in local markets, including New York, Chicago, Miami and Philadelphia. To learn more, consumers can go to and

Today, The Salvation Army continues to provide meals, including donuts, and numerous other services to benefactors across the country, including veterans who visit Salvation Army programs daily.

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