The symbolic 40-foot tree symbolizes the beginning of the holiday season, as well as the official kick-off for The Salvation Army’s Tree of Lights fundraising campaign, which needs to raise $6.3 million this season in order to keep pace with the continually growing list of St. Louisans in need. Monies raised during the Tree of Lights campaign provide Christmas cheer for individuals, families, and children by way of gifts under the Christmas tree, hot food on the dinner table, and much more. The majority of funds raised during this time are used to support the Army’s various programs and services throughout the year.
The Salvation Army tree is ceremoniously lit as part of Macy’s Festival of Lights in Kiener Plaza. It will be lit at approximately 6 p.m. Nov. 22.
The Kiener tree is made of 300 Scotch Pine Christmas trees tied together to form one large tree. Last year, The Salvation Army replaced the tree’s lighting with energy-efficient bulbs.
For a full list of events scheduled for the 2013 Festival of Lights, visit the Christmas in St. Louis website.