St. Louis, Mo., November 19, 2015 – The Salvation Army will light its 30-foot Tree of Lights on Nov. 21 at Aloe Plaza near St. Louis Union Station. The tree symbolizes The Salvation Army Tree of Lights campaign, which originated in St. Louis in 1947, and began on Nov. 1 and will run through Jan. 31. After the lighting the tree will go partially dark – as fundraising dollars increase more and more the tree will be illuminated, serving as a constant reminder to the community to please don’t forget to give.
The tree is a focal point of The Salvation Army’s major annual fundraising campaign and a beacon of hope for many of the neediest citizens in the Bi-state area. Monies raised during the campaign fund Christmas programs as well as over 100 year-round programs and services the organization provides regionally.
All donations raised during the Tree of Lights campaign stays local and 86 cents of every dollar goes directly into local programs and services. After funding holiday meals, gifts and programs for those in need, Tree of Lights donations help provide food, shelter, child care, job training and many other services throughout the year. The Tree of Lights campaign represents a substantial portion of The Salvation Army’s year-round operating budget.
Last year, The Salvation Army provided nearly 453,502 meals to hungry men, women and children, 94,985 food pantry boxes to families in need, and 139,779 Christmas toys and gifts.
About The Salvation Army:
The Salvation Army is an international organization that has been faithfully serving St. Louis since 1881. For more than 130 years, St. Louis residents with no place to go have turned to The Salvation Army for compassion, strength, and encouragement. The Salvation Army serves community members 24 hours a day, seven days a week, 365 days a year through dozens of different programs and services that are designed to help people attain, or regain, self-sufficiency. For more information, go to www.stlsalvationarmy.org.
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