St. Louis, Mo. – The Salvation Army and Schnuck Markets announced today that the bell ringers and iconic red kettles of The Salvation Army will be at Schnucks stores again this holiday season. Schnucks is granting an exception to its no solicitation policy, allowing The Salvation Army to begin its holiday red kettle program November 18th and end December 24th at Schnucks locations.“The warmth and generosity of the holidays is repeated over and over again through the joy of caring and sharing, and we are excited to be able to partner with Schnucks again this year to help families in our communities,” said Lt. Colonel Dan Jennings, The Salvation Army Midland Divisional Commander. “Millions of dollars are donated each year to our kettles during the holidays to aid needy families, seniors, and the homeless. We encourage Schnucks customers to join us in our traditional red kettle program to help bring spiritual light and love to those we serve so that the real meaning of the holidays is not forgotten. I am pleased with this decision by Todd Schnuck and the Schnuck family. The Salvation Army bell ringing is critical for us to reach the Tree of Lights campaign goal of $6.1 million.”
“We are honored to be working again with The Salvation Army to bring support and joy to families in need this holiday season,” said Todd Schnuck, Chairman and CEO, Schnuck Markets. “Our solicitation policy was reset earlier this year in response to customer feedback, but there was strong and unique community reaction to the impact it would have on The Salvation Army in particular. We listened. In this specific, special case, we acknowledge the great needs of the community and The Salvation Army’s unique ability to address these needs and made an exception in our policy to welcome them back – bells, kettles and all – and hope the community will contribute to the Salvation Army when they shop at Schnucks.”
Schnucks is also working collaboratively with its charitable partners to implement new and creative options for customer contributions throughout the year.
Both The Salvation Army and Schnuck Markets wish their communities all the best for a happy and safe holiday season.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 86 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.